Azure Web Apps provide a continuous deployment feature that allows you to quickly set up a continuous build and deployment process from your code repository. It implements a pull model when your repository is cloned to your web app, changes are pulled and the application is built when the web app gets notified from your source code hosting service and then deployed artifacts get copied to wwwroot folder. This is different from a more traditional model where you set up a build server that takes care of pulling sources, building them and preparing a deployment package that gets uploaded to the hosting environment.
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