Besides rich telemetry that is collected by Application Insights modules transparently for your applications you also want to make your custom tracing and logging messages part of the overall correlated diagnostics data so you could have even better insights into what's happening in your applications. Application Insights provides consistent APIs for .NET, JavaScript, Java and Android, Objective-C and Swift that allow you to send your custom messages optionally bundled with properties and metrics. You can use these APIs on the server, desktop, native device apps and in the web client code.
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